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William Hill is one of the oldest and most well-known bookmakers in the world. The British giant was created in 1934 and since then have been constantly offering bets to people from all over the world.

William Hill is considered one of the most popular bookmakers not only in the UK but also in Europe or even the whole world.

Advantages and disadvantages of the bookmaker

  •  Reliable bookmaker with excellent reputation
  • Very good sports betting offer
  • Experienced bookmaker
  • Many payment methods
  • Minimal bet stake from 0,01 £/€
  • Good Live-betting section
  • Live-streams
  • Bet search panel
  • Efficient customer support

Disadvantages of the bookmaker

  •  Lack of Live-streams in mobile app
  • Some punter complain on the old-fashioned website design

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About the William Hill

In 1934 a British businessman called William Hill registered in London a company named after him. At first, his company was offering postal and communicational services, but then, Mr. Hill noticed the potential of the young bookmaking industry. The rest is a history. William Hill bookmaker have been operating for decades and is still considered as one of the best in the world. Furthermore, the bookmaker is both excelling online and in traditional betting shops. It is estimated that William Hill have more than 20 000 employees and its yearly income is more than few billion pounds. This is definitely a betting operator with a long tradition in the industry that is known as a safe, trustworthy and reputable option for any punter. It is worth mentioning that since 2002 William Hill is listed at London Stock Exchange.

William Hill Bookmaker 1

William Hill Sports betting offer

The list of sports offered by William Hill is very long. So is the number of betting markets and options offered by this bookmaker. The sports betting offer is obviously dominated by football (from european cups and top divisions to lower leagues and exotic competitions), but there are so many bets on other sports that everyone will find something to bet on. Just as other British bookmakers, apart from football, William Hill have very rich tennis, greyhound, horse-racing, rugby and cricket betting offers. It also offers special bets and Esports betting. When it comes to margins, it could be better – great odds for football events from Britain and a bit lower for football competitions from other parts of the world as well as for other disciplines of sport. Apart from sports betting, William Hill have casino, Live casino, poker and other gambling games.

William Hill Bookmaker 2


In-play section at William Hill looks really solid and we can find the majority of most popular events there. Once again, the main focus is football. Even the most demanding punter will be pleased with the number of Live football matches as well as many types of bets offered for them. Another advantage are the Live-streams for many events as well as a unique feature of Live radio. It has three streams, each with other discipline of sport, for example football commentary, horse-racing Live transmission or betting podcast.

William Hill Bookmaker 3

Bonuses and betting promotions

Bonuses and promotions at William Hill are good, but nothing more. Apart from a solid Welcome Bonus for new customers, punter can be awarded with few smaller bonuses. The most interesting are the Acca Insurance and the Cash in My Bet options. The first one grants you a winning combo bet despite one lost selection and the latter allows you to cash-in part of your stake that was placed on the event that seems to not go according to your plan. It is also worth mentioning the lotteries at William Hill, which are quite popular among punters.

Mobile version

Fans of betting using mobile phones or other handy devices will surely be satisfied by mobile version of William Hill’s website. What is more, the bookmaker launched its own free app some time ago. We definitely recommend using it, as it is more clear and swift and is perfect for any type of phone or tablet. It also work very good with most mobile operating systems.

Customer support

Absolutely top service from William Hill. The customer support employees are qualified, professional and very helpful. You can reach them either by email, live chat, phone, fax, special fill-in form on bookmaker website and even more traditionally by sending a letter. The response time is also quite good.

Payment methods

William Hill offers a huge number of payment methods and is an absolute leader in this aspect. What is more, they also offer many currencies. This makes making deposits and withdrawals really easy.

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